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Old January 16th, 2019, 09:35 PM   #8
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Join Date: Sep 2008
Posts: 3,378

Originally Posted by jbgerman View Post
Good marketing. It is not about the skates. You join a "Moxi community".

See this NYT article.

Roller skates as an accessory to express a lifestyle and an attitude.

I heard that Moxi brings a good part of Riedell's roller skating business revenues.
I guess I am glad Riedell is the company profiting off these mid-level skates rather than some company taking away their business.
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